The Reader Panel is a group of people, scientifically recruited from a defined audience and who have agreed     
to answer a number of surveys over a period of a year.

The panel selection is made to match the Universe. It represents i.e., ABC statement demographics; ratio of
subscriber vs. newsstand; geographic location, etc.

• Allows for easy access to newsstand readers.
• Provides value added service for advertisers.
• Profit center for publications.
• Generates additional ad space sales.
• Opens doors for sales calls.
• Affords a vehicle for promotional benefits.
• Publication is viewed as a source of industry information.

Provides access to newsstand readers for consumer publications and key decision makers for
B to B publications. It is a medium through which future market/product studies can be
conducted cost effectively by surveying members who have frequent, intricate involvement with
the subject area under study.

By providing advertisers, on an ongoing basis, with in-depth information on their products
and industry, the publication will be considered a source of industry information.

In addition, the Reader Panel can be an accessible source for advertisers. Advertisers can be
allowed to add questions of interest on upcoming market studies. These special studies can be
conducted for specific advertisers for a fee or as a complimentary service.

• Allows for continuous contact between publication and newsstand readers/subscribers.
• Generates a relatively high return on surveys.
• Affords ready access to the opinions of the market place.
• Allows flexibility of contact after the Panel is formed.
• Provides a vehicle to conduct in-depth studies for advertisers/prospects/editorial staff.
• Serves as a promotional tool in addition to a research tool.

• Selecting the members and matching them to the audience.
• Updating the database for a year.
• Selecting the sample for future studies based on credentials, etc.
• Providing a report.