Privacy Policy

Signet adheres to national and international guidelines for ethical research practices. We respect respondent rights to personal and professional privacy. Surveys are offered by invitation only.

Notification of Changes

The Privacy Policy is subject to periodic alteration, without notice, as our business evolves. Clients and panelists are responsible for checking this Policy on occasion to remain knowledgeable of revisions and additions.

Collection and Use of Information

Survey data is confidential. Survey data is solely reported as aggregated statistics to present a composite picture of the audience measured.

Where optional contact information is requested for incentive prize drawings, only winning and alternate contact names and emails are forwarded to clients for fulfillment. No other use is made of any names, email addresses, phone numbers or other contact information gathered for purpose of an incentive prize drawing other than providing additional information specifically requested by the survey respondent.

There are occasions when survey respondents are invited to have their names and contact information forwarded to clients for various purposes. Clients may ask respondents about new or innovative products that they may create; respondents may be asked if they wish to receive follow-up information on the new products when they appear.

Respondents may be invited to participate in client-managed panels to provide ongoing feedback on various products, services, or on the brand itself.

Respondents may be invited to participate in future surveys for our client or their advertisers and business partners.

Respondents may be invited to receive special offers of various kinds from clients and their business partners.

We may request that those who ask to learn more about Signet Research, Inc. and its offerings volunteer contact information that includes but is not limited to: first and last name, title, email address, phone number, industry, organization name, and types of information desired.

Signet Research, Inc. will never sell contact information to third parties for marketing or any other commercial purposes. We may store voluntarily-submitted contact information in internal databases, however, contacts have the option of opting out of receiving any materials that we send, including newsletters, webinar invitations, and email blasts. In all communication with individual clients and prospects, we maintain strict confidentiality. We may use stored website analytics and browsing data to support internal research and optimize our business operations, but we will never disclose any of this data –or any related identifying information –outside of these functions, without express user permission. If we use information for any other reason than those described above, we will contact the user in question beforehand to secure permission.

Study Responses

The purpose of market research is to collect opinions from consumers in the service of illuminating marketing and market trends and helping businesses develop better products and services in response to customer needs. As such, Signet Research, Inc. will collect responses from panel/community members and survey respondents in a variety of formats, including but not limited to: panel/community-based research and quantitative surveys via web and mail. All information actively submitted to Signet Research, Inc. is considered voluntary.

Signet Research, Inc. may use demographic data like age, gender, ethnic origin, race and income to generate a more balanced and representative sample for optimal research results. We may also use such data for analytical applications, and to help our clients achieve more detailed research insights. We will never sell demographic data to third parties or utilize it to market to panel members or survey respondents.

Signet Research, Inc. combines all responses to quantitative surveys to support internal as well as client-sponsored market research and analysis. We will never sell research participants’ responses to third parties.

Any data submitted voluntarily to Signet Research, Inc. is the property of Signet Research, Inc. and clients with whom we contract. Data which pertains to a specific study is the property of Signet Research, Inc. and the client who sponsored the study. Signet Research, Inc. will not share client-sponsored study data with any clients other than the client who sponsored the study in question. Data collected during studies is the sole property of Signet Research, Inc. Signet Research reserves the right to include this data in company publications including but not limited to blogs, email blasts and printed marketing materials.

Signet Research, Inc. adheres to the statutes outlined in the federal CAN-SPAM legislation. While online survey invitations do not qualify as spam because they are free of any commercial intent, Signet Research, Inc. adheres to these policies as an extra measure of protection and security to panel members and clients. This ensures all study responses are completely voluntary.