MARKET RESEARCH, SINCE 1968

Better Decisions
Start With Better Intelligence.

Trusted since 1968, Signet helps organizations understand audiences, customers, members, and markets through custom research and proprietary technology.

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58 years

Millions surveyed

Audience intelligence

Full-service to DIY

Signet is an insights and intelligence company helping organizations make better decisions through audience intelligence, customer insights, and proprietary research technology.

Research solutions built around business decisions

Media Research

Audience measurement, advertising effectiveness, and content insights that help media organizations strengthen advertiser relationships and grow revenue.

Associations & Memberships

Member satisfaction, retention, and engagement research that helps organizations increase value, reduce churn, and better serve their communities.

Customer Experience

Measure customer sentiment across every touchpoint and identify the actions most likely to improve retention, loyalty, and long-term value.

Employee Research

Understand employee engagement, workplace culture, and organizational effectiveness through confidential research programs designed for action.

Custom Research

Research programs designed around your unique business questions, audience, and strategic objectives, so decisions are guided by evidence.

Sibyl Platform

A flexible survey platform that allows organizations to conduct research independently or alongside Signet's consulting team.

Financial Services Market Research

For Brands: Brand tracking, customer experience research, loyalty assessments and messaging tests that help banks, insurers and investment firms build trust and retain clients Show More

For Institutions: Signet Research provides custom research and intelligence services for hedge funds, family offices, private equity firms, venture capital investors, corporations, associations, and media organizations. We help clients answer critical questions surrounding industries, companies, products, customers, and emerging trends through bespoke quantitative and qualitative research programs.
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Your research,
your way

Most firms make you pick: pay an agency, or wrestle a DIY tool alone. We let you choose your level of involvement, and change it any time.

We design, field, analyze and present. You get decisions, not homework.

Your team and ours share the work, lean on our experts exactly where you need them.

Run it yourself on our platform, with our researchers a message away.

MEET SIBYL

Research on your terms.

Whether you need a fully managed study or a self-service platform, Sibyl gives you the flexibility to collect feedback, analyze results, and make better decisions faster.

Self-service survey platform
Advanced reporting
Custom branding
Flexible deployment
Signet consulting support

Learn More About Sibyl →

PROPRIETARY PLATFORMS & DATA PRODUCTS

Built to deliver ongoing intelligence,
not just one-time studies.

Signet combines decades of research expertise with proprietary technology platforms and emerging data products designed to help organizations understand behavior, track change, and act faster.

Sibyl Survey Platform

Flexible survey technology supported by Signet's research expertise.

Proprietary Data Products

Ongoing intelligence initiatives built around behavior, sentiment, and market signals.

Behavioral Research Indexes

Future-facing research frameworks designed to track what people plan, believe, and do.

Deep experience across ten industries

Media

Retail

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“...I was looking for a strategic partner that would be an extension of our team and that’s the level of service I feel we received this year from your team.”

Marketing Manager TimeWarner

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“Wonderful! Thank you so much for executing this so quickly. Just reassures me that Signet is a great partner and why I came back to you.”

Business Development Financial Advisor

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“We appreciate the outstanding customer service. We look forward to next year!”

Director Research Watt

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“...You guys are a dream to work with! Always make me look good. It means so much.”

Manager Strategic Initiatives SAE

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“...the study more than pays for itself, and allows us to provide additional value to our customers. We’ve been using Signet for years, and will for years to come.”

Director of Sales & Partnership Turnkey Media Solutions

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“The AdStudy drives ROI for us in that we can get incremental business for print issues that offer a Signet study.”

VP Sales Kenilworth Media, Inc.

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“I have a client that completely changed the look/feel of their creative based on feedback from the AdStudy and saw higher scores as a result.”

Vice President, Sales KHL

Ideas & Industry Insight

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Better Decisions
Start With Better Intelligence.