Audience Profiling

The objective of these studies is to:

• Promote the quality of the audience in order to attract advertisers
• Quantify their level of buying power and influence
• Validate their level of engagement and interest with medium measured

These studies are perhaps the most widely used for the purposes of providing a comprehensive description of the audience/target market.

Audience studies can be tailored to…

• An individual medium or combination of mediums, such as
• print reader
• website visitor
• e-newsletter subscriber
• mobile/tablet user
• Event participants
• Association Members

Content Evaluation

The objective of these studies is to:

• Identify content areas that resonate with readers and those that are in need of improvement for future direction
• Provide editorial feedback on the extent of engagement and satisfaction with content
• Understand consumer demand by evaluating cover treatment and subscription dynamics

Study options include:

• EdTrack™ Study : Our most comprehensive content evaluation study. It continuously measures the brand health of a publication and how well its print or digital content is captivation readers in order to inform editorial strategy
• Issue-Specific Study : Measures the content (i.e. articles. cover treatment) of one or more issues throughout the year
• Publication-Specific Study : Measures the overall brand health of a publication and how well the publication is delivering on its value proposition

All content evaluation study options can be adapted to address the mediums or platforms in need of measurement (e.g. website, e-newsletter, mobile app, etc.)

Media Consumption

The objective of these studies is to:

• Optimize each media platform by understanding consumers’ media consumption habits and behaviors
• Identify the triggers that cause consumers to prefer one platform over another
• Track the ever-changing dynamics of the media landscape to stay ahead of the competition

Panels & Communities

The purpose of establishing a panel/community is to:

• Create a cost-effective solution for gathering frequent feedback from consumers/readers/members for internal and external needs
• Generate a new revenue stream by allowing advertisers/sponsors access to a qualified, highly engaged audience subset
• Enhance consumer dialogue by interacting with panel members via forums, bulletin boards and social media outlets

Advantage of conducting studies with a panel/community (vs. traditional databases):

• Generates high response rates/engagement
• Cost effective

Custom Advertiser/Sponsor Studies

The objective of these studies is to:

• Generate additional revenue/value by offering advertisers/sponsors access to the panel or database for customized research projects
• Strengthen partnerships by becoming a marketing strategist for clients

Custom Studies may include:

Ad Creative Testing: test ad creative concepts with the target audience to see how it resonates BEFORE finalizing creative

Ad Effectiveness: go beyond traditional ad effectiveness measurements to deeply understand how an ad’s message was perceived

Benchmark Studies: gauge response pre and post ad campaign to measure ROI

Branding: measure brand awareness, familiarity and the perceptions/attributes associated with a product/service

Competitive Positioning: understand what a brand excels at and where it lags in comparison to the competition

Concept Testing: test or refine new ideas with the target audience

Customer Satisfaction: measure customer service tactics and/or product performance

Event/Trade Show Studies: learn what attendees valued most about their trade show/event experience and apply this input to future events

Logo and package testing: test new design treatments against current ones to see how the new treatments will impact brand image and purchasing behavior

Product Testing: place products physically in the hands of customers and gather feedback on their experience to use for internal or promotional purposes

Publishing Content: generate insights to provide content for editorial, advertorial or marketing material

Customer Satisfaction Monitoring

Whether you’re a consumer brand or service company, a BtoB supplier, or a member organization/association ‘Customer Satisfaction’ and ‘Customer Experience’ monitoring needs to be a part of your business operation. Signet Research has been an expert in this space for almost 50 years now and we offer different solutions depending on your needs.

Meet Sibyl Pulse… a sophisticated, flexible, and easy to use Net Promoter System (NPS) platform. Sibyl was designed as a self-service Customer/Client/Member/Audience Satisfaction Monitoring system that will help you :

• alert you to unsatisfied customers BEFORE they compromise your reputation or your business
• identify those customers/clients/members who are your biggest promoters
• yield rich, unforeseen insights and actionable feedback about your brand and products/services
• reveal the “why’s” behind satisfaction ratings
• gain competitive and market intelligence
• predict growth and reduce churn

In addition to our Sibyl software, Signet Research offers a “Satisfaction Monitoring Solution” which combines the use of Sibyl software for ongoing customer/client/member monitoring with Signet’s survey design and data analysis services to create a comprehensive ‘Customer Experience’ program for your organization