Also referred to as Ad Readership/ Ad Performance/ Ad Measurement
The objective of these studies is to:
Signet offers several variations of these AdStudies®
Metrics included in studies above vary, amongst them are:
Signet helps publishers promote these studies. Selling one additional ad will usually pay for the whole study. While typically these studies measure specific print issues, they can be tailored to website/e-newsletter ads, mobile/tablet digital ads.
The objective of these studies is to:
The objective of these studies is to:
The objective of these studies is to:
The objective of these studies is to:
These studies are perhaps the most widely used for the purposes of providing a comprehensive description of the audience/target market.
Audience studies can be tailored to…
The objective of these studies is to:
Study options include:
All content evaluation study options can be adapted to address the mediums or platforms in need of measurement (e.g. website, e-newsletter, mobile app, etc.)
The objective of these studies is to:
The purpose of establishing a panel/community is to:
Advantage of conducting studies with a panel/community (vs. traditional databases):
The objective of these studies is to:
Custom Studies may include:
Ad Creative Testing: test ad creative concepts with the target audience to see how it resonates BEFORE finalizing creative
Ad Effectiveness: go beyond traditional ad effectiveness measurements to deeply understand how an ad’s message was perceived
Benchmark Studies: gauge response pre and post ad campaign to measure ROI
Branding: measure brand awareness, familiarity and the perceptions/attributes associated with a product/service
Competitive Positioning: understand what a brand excels at and where it lags in comparison to the competition
Concept Testing: test or refine new ideas with the target audience
Customer Satisfaction: measure customer service tactics and/or product performance
Event/Trade Show Studies: learn what attendees valued most about their trade show/event experience and apply this input to future events
Logo and package testing: test new design treatments against current ones to see how the new treatments will impact brand image and purchasing behavior
Product Testing: place products physically in the hands of customers and gather feedback on their experience to use for internal or promotional purposes
Publishing Content: generate insights to provide content for editorial, advertorial or marketing material
Whether you’re a consumer brand or service company, a BtoB supplier, or a member organization/association ‘Customer Satisfaction’ and ‘Customer Experience’ monitoring needs to be a part of your business operation. Signet Research has been an expert in this space for almost 50 years now and we offer different solutions depending on your needs.
Meet Sibyl Pulse… a sophisticated, flexible, and easy to use Net Promoter System (NPS) platform. Sibyl was designed as a self-service Customer/Client/Member/Audience Satisfaction Monitoring system that will help you :
In addition to our Sibyl software, Signet Research offers a “Satisfaction Monitoring Solution” which combines the use of Sibyl software for ongoing customer/client/member monitoring with Signet’s survey design and data analysis services to create a comprehensive ‘Customer Experience’ program for your organization